Mulberry Spring/Summer 2012 Campaign

God, I love this lable Mulberry. I love their youthful joie de vivre. Their playfulness. Paired with their grown up aesthetic. I love their clothes quite a lot. But I love their handbags more. So much more. An actual love affair. I have three of them that I have saved and bought over the years. And now, with the launch of their SS12 campaign, I love them just a little bit morer. You know. A LOT.

I mean how charming is this Brighton beach situation with the giant ice cream cone and Brighton Rock? If you thought candy stripes of summer were over, think again. This campaign puts them firmly back on the agenda. Awesome.