Take one quite fusty Danish fashion brand, Vero Moda. Appoint coolest fashion it-girl Alexa Chung to be the face of the brand. Cue global gasps of horror. Shakes of head ensue as all agree it is a terrible idea. Launch images of new campaign featuring said it-girl. Wait.
Well that is what has just happened. Whether it was a decision to change aesthetic and trend direction by the brand that happened first, or the influence of having Alexa as the conduit of the brand, we will never know. But somehow it has worked. The Alexa details are in place - quirky, vintage, Peter Pan collars and references to fashion from other eras and styles. And it looks super.
Do you like it?
Popular Posts
-
We are having a bit of a Candice Swanepoel moment right now in the fashion world. She really is dominating . Yesterday saw the release of t...
-
First, I think that Jessica Chastain is delightfully attractive, not least of all because of her bright red hair and porcelain skin. She is ...
-
I remain unconvinced by Jessica Biel . And I know a lot of you guys do too. We are just not sure that there is really anything interesting a...
-
So today is a day of royalty style. Starting with the headline maker of the year, in fashion terms, Kate Middleton, the Duchess of Cambridge...
-
Let me introduce you to the new girl to watch. She is actress/model/ice skater Analeigh Tipton . You may recognise her. She came third in Am...
-
Another tutorial for halloween! I've had quite a few requests to do a werewolf inspired look lately. Personally I think a real werewolf...
-
The brilliant Florence Welch , of Florence and the Machine , seems to be able to make any outfit from any designer - Chanel, Gucci, Alexande...
-
1. Prime your lid 2. Apply black shadow ( MakeupGeek Corrupt ) to whole lid. Draw the "strings" of the eyepatch with black pencil....
-
Leading the pack of beautifully dressed ladies in (mostly) black at the 2012 Producers Guild Awards, was Angelina Jolie in Michael Kors la...
-
I know, I know. It is all a bit weird me posting on my own work. But I so seldom love it a couple of months after I shot it, that this is a ...
Subscribe to:
Post Comments (Atom)




No comments:
Post a Comment